Apparently, the newest trend in travel is "geotourism." Just a step beyond ecotourism, geotourism is tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents. So instead of staying in a hotel where all the garbage is made into compost and electricity comes from solar panels, geotourism is more about full immersion into a culture.
In an article on Yahoo Travel called
Geotourism trend: Authentic travel, the author points out that geotourism is a type of travel that allows travelers to understand the uniqueness of the places they visit. Instead of seeing McDonald's and Wal-Mart, you go to locally based businesses owned by locals employing locals. Excuse me while I get sarcastic here.
Wow! What a concept! That's what travel is in the first place! Basically, it seems to me that all we have done is go full circle in travel trends. From all-inclusive getaways, to theme parks, to eco-travel, to geo-travel. Although, to me geotourism isn't really a trend, I still definitely support the idea of travel to learn more about other cultures and history. I can't get the book Innocents Abroad by Mark Twain out of my head right now. I will try not to be so cynical and realize that I am just being a travel snob. The redeeming aspect of this article is that they listed links to the center for sustainable travel at my favorite magazine, National Geographic. Maybe it's just a form of marketing: buy the new and improved travel with new packaging. Maybe I should be happy if people embrace the idea of "geotourism" as I have always endorsed travel with purpose. If so, get out there and geotravel, people!